How do you make LA’s biggest star even brighter? Hint: Ask Sherwin-Williams. We recently had the pleasure of celebrating the iconic Hollywood Sign’s 100th birthday by giving it a fresh facelift. Ten years have passed since we last painted it, and it was our honor again to restore its gleaming radiance.
“We’re thrilled to continue our longstanding partnership with the Hollywood Sign Trust to usher the Sign into its next century,” said Justin Binns, president of the Americas Group at Sherwin-Williams. “For 155 years, Sherwin-Williams has helped protect and beautify our nation’s most iconic landmarks through trusted and innovative paint solutions, and it was an honor for us to help bring this stunning milestone restoration to life.”
Getting it Done
Accomplishing an effort like this is uniquely challenging, especially considering the steep and rocky terrain. A ten-man crew from LA-based commercial painting company Duggan and Associates handled the herculean task of prepping, priming, and painting the massive Sign to restore its stunning brightness. Standing 45 feet high and 31 to 39 feet across, each letter needed roughly 44 gallons of paint. The job totaled nearly 400 gallons overall, which is roughly enough paint for 40 average-sized homes. Amazingly, they were able to complete the project in just 4 weeks!
Standing the Test of Time
The secret behind the Sign’s timeless beauty? Choosing the right paint. For this job, the choice was easy: Emerald Rain Refresh in Extra White SW 7006, which is being referred to as Hollywood Centennial White for this occasion. It’s perfect for exterior projects with its ultra-durable coating and excellent UV and weather protection. It also happens to bring a smile to rainy days: its Self-Cleaning Technology™ washes dirt away when it rains to keep things clean and low maintenance. The Hollywood Sign Trust can rest knowing the sign will be protected (and gorgeous) for years to come.