Put on your rose-colored glasses and rethink the way you see pink. Millennial pink may have gained its wild popularity in 2017, but this warm shade hasn’t lost any momentum since.
Did You Know? In the early 1900s the adage used to be, “pink is for boys and blue is for girls”. It wasn’t until the 1950s when this saying saw a shift. Marketers decided it would be easier to sell products like lipstick and shaving cream to gender-specific audiences, so pink became a color reserved for women and blue for men.
Unlike its color history, the beauty of millennial pink becoming a new neutral is that its appeal speaks to everyone. While pink traditionally triggers thoughts of Barbie and bubble gum, this trending shade is the complete opposite with undertones that are more beige than bright. “Millennial pink is so useful in so many applications. It’s taking the concept of what beige was 10 years ago,” adds Sue Wadden, director of color marketing at Sherwin-Williams. Instead of a look that’s feminine or masculine, this pinky neutral doesn’t pick a side.
Life in Pink
Creating a space that’s “la vie en rose” starts with finding your favorite color inspired by millennial pink. These dusty shades are great for evoking cozy feelings, so you can explore using them in places where you’d normally unwind like a bedroom or living room. Paler shades of pink also tend to pair well with classic neutrals like blues, creams and grays, so if you’re painting an entire room pink, look at using accessories in these colors to keep your space feeling grounded. If you’re opting for a pink accent wall instead of an entire room, don’t be afraid to incorporate more pink accessories to give your space a rosy look that goes beyond your accent wall.
Have a pink-inspired space you want to show off? Share your finished room with us by tagging your photos on social media with #SWColorLove for a chance to be featured in our gallery. You can also click on our favorite shades of pink to see how other people brought these colors to life in their home.