Go Beyond With Our 2023 Color of the Year: Redend Point

If the most beautiful beige could blush, you’d find our 2023 Color of the Year. No matter the destination, Redend Point is about finding beauty beyond ourselves. See how we’re bringing that spirit to life with a color whose uncomplicated charm encourages you to take the road less traveled. 

A modern kitchen with an island and ceiling height kitchen cabinets painted in Redend Point.
Featured Colors: Redend Point SW 9081 & Pure White SW 7005 

Go Beyond

In 2022, we saw new life spring forward in the gentle mists of Evergreen Fog – now we’re ready to expand our horizons as we take another step forward. “We’re craving connection and that’s starting to show in our homes,” says Director of Color Marketing, Sue Wadden. “Redend Point is a thoughtful hue that knows how to reinvent a space in the warmest of ways.” As we seek new experiences and meaningful exchanges with the world around us, this hue reflects the need for nurturing ourselves and others.

vignette of a wood writer's desk looking out a window.
Featured Colors: Redend Point SW 9081 & Pure White SW 7005 

Tried & True

What do we love the most about Redend Point? Its go-anywhere attitude. Whether it’s a picturesque desk moment or a bedroom backdrop, this blushing hue has a story to tell in every space – and it leaves a special down-to-earth coziness along the way. 

When styling, think minimal and calming to complement the quieter nature of the color. From rounded shapes to warm wood tones, it’s about balancing layers of naturals and neutrals for a look that instantly makes you feel at home.

Image of a bedroom with floor-to-ceiling windows and walls painted in Redend Point.
Featured Color: Redend Point SW 9081

Beautifully Balanced

The coordinating colors behind our Color of the Year have also mastered the art of wrapped-in-comfort style – especially when layered together. “What I really love about this palette, is that it’s this great team of colors,” says Wadden. “They all look pretty on their own, but when you pull them together, they create this gorgeous harmony.” From pink clays to terracotta shades, this palette is as rich in tone as it is in options, too. “You don’t have to use every single one of these colors, but you can pull in the ones you like and still get the essence of the collection,” concludes Wadden.

an image with 9 paint color dollops including: Foothills SW 7514, Cool Beige SW 9086, Hushed Auburn SW 9080, Carnelian SW 7580, Redend Point SW 9081, Malted Milk SW 6057, Pure White SW 7005, Urbane Bronze SW 7048, Toile Red SW 0006.
2023 Color of the Year Palette

Want to learn more about the stunning neutral that’s making us blush? Check out our 2023 Color of the Year (and its coordinating palette) in person with FREE color chips. You can also shop our curated collection on Etsy to style your space with handcrafted decor and accessories that bring the story of Redend Point to life beyond your walls.

 

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