Designer Color Collection featuring Pure + Pristine

Looking for the perfect white paint color? Finding the right one can be tricky. With the endless array of undertones available, it can feel a little like the Goldilocks conundrum: too warm or too cold. Don’t worry though – we’ve got you covered! The new Pure + Pristine palette from our Designer Color Collection makes it easier than ever to find your just-right white.

A detail shot of a designer's pamphlet of the Designer Color Collection on a marble table with finishes and materials.

Pure + Pristine

The Pure + Pristine palette showcases forty of the brightest, cleanest, and most beautiful whites Sherwin-Williams has ever offered, elegantly arranged in two distinct sub-palettes: warm whites and cool whites. The stunning brightness of these hues is owed to our unique base, UltraWhite SW 9500, a shade that rivals the most brilliant whites on the market. Each one timeless and transcendent, these designer-loved whites offer outstanding versatility. 

A foyer space painted in Snowbelt with a sitting area in the background in the same color.
Featured Color: Snowbelt SW 9623  

Light + Luminous (Cool Whites)

Looking for a crisp, cool white? You’re certain to find it in the Light + Luminous palette. Create refined and serene spaces by complementing these cool whites with cool greys and charcoals. Begin with a crisp, clean white like White Snow or Natural White to establish a bright and airy foundation. Integrate a range of cool greys, from the softer hued Grey Heron to a deeper shade like Before the Storm, to add depth and sophistication. Dark charcoal accents provide striking contrast, enhancing the overall modern aesthetic. The interplay of these tones, combined with varying textures such as smooth surfaces and plus fabrics, creates a visually dynamic and harmonious environment. 

A kitchen space painted in Cheviot.
Featured Color: Cheviot SW 9503

Warmth + Wonder (Warm Whites)

Cozy up to the Warmth + Wonder palette and create pulled-together personal spaces that feel comfortable and inviting. Start with soft, creamy whites like Alabaster or Greek Villa to establish a snug backdrop. Integrate a range of warmer neutrals, from the light beige of Warm Winter to a rich taupe like Hibernate, to add depth and a sense of comfort. Accents in natural tones such as earthy brown and muted tans provide a harmonious contrast, enhancing the overall welcoming aesthetic.  

Want to see the hues featured in this article in your home? Get FREE color chips delivered to be sure you’ve found the right shade before you paint. You can also explore the full range of stunning shades in our Designer Color Collection, available in select products, and let us know in the comments which palette is your favorite! If you find you need help making color decisions, book a FREE Virtual Color Consultation, or use Color Expert, our new AI-powered app, to visualize any of our colors right in your own space. Download it now for iOS or Android

1 Comment

  1. I would like the warm white better. My Kitchen, Living room is an Antique White. That way it doesn’t look Old, it started out that way…

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