Clear the way for the breezy and blissful blue of our 2024 Color of the Year. Relaxed and carefree, Upward brings a gentle and uplifting spirit, ever ascending toward boundless possibility. Let your freshest ideas take flight in this dreamy hue’s timeless lightness.
Find Your Bliss
In 2023, we brought home the warm soulfulness of Redend Point. Now, we ascend to a place of ease with a calming shade of blue that inspires the imagination. “This cool, crisp blue offers a fresh perspective and a new look,” says Director of Color Marketing, Sue Wadden. “Promoting steady optimism and tranquility, the ease of Upward encourages a gentle forward momentum to uplift us all while opening our minds to the future.” As constant and endless as the sky above, this shade invites quiet moments of contentment.
Meant for spaces brimming with positive energy, this cheerful hue’s sunny-day vibe breathes a calming breath of fresh air into any space. Paired with crisp white accents and marble or natural stone, it infuses a kitchen space with a tranquil elegance. Or, its soothing wash of pale blue is refreshing in a bathroom, adding a relaxed calm that’s perfect for creating an elevated yet serene escape. Whether on walls or cabinets, as an accent or the star of the show, wherever and however you use it, Upward’s buoyant energy is capable of elevating any space inside or out.
The subtle, transitional nature of this hue easily blends with other colors. “Upward is amplified by the dynamic collection of on-trend hues,” says Wadden. This year’s mix of colors has a classic but fresh feel perfect for crafting calming environments that exude harmony and a sense of enchantment. “From crisp and clean to bold and earthy, the palette provides range for creating bright areas with a fresh sense of fun, but also depth for more reflective, sanctuary spaces,” noted Wadden.
Ready to let your imagination soar into the blue? See this uplifting hue with its coordinating colors in person with FREE color chips! For personalized guidance, book a FREE Virtual Color Consultation to bring this color to life in your own space.